The Marketing Phenomenon

Every year around the time of August, every brand and company start getting busy with marketing plans and strategies centered around the idea of celebration of Pakistan’s freedom.

The patriotic enthusiasm felt among the population this month is an energizing and electric sensation, with each Pakistani citizen brimming with love for their country. This passion is not hidden to the eyes of the people behind hundreds and thousands of marketing for brands and companies.

Importance of 14^th August

14^th August, 1947 marks the day of the freedom of the nation of Pakistan after decades of oppression and subjugation that its people faced. The struggles of ancestors of today’s generation are remembered and honored every year on this and also serves as a reminder of the role and responsibility that each one of us has towards our country and its people.

Every house is seen with its color green and proudly raised flags of Pakistan as a form of proclamation of being a Pakistani that loves its nation.

The Rise of Independence Day Marketing Campaigns

The market has strong competition and in the modern times with access to technology, the expectations of customers from brands has changed, making it harder for them to remain relevant. Important occasions and events are a time that these brands use to their advantage to kill two birds with one stone – join in the festivities while marketing itself successfully.

There are multiple ways that brands and businesses celebrate Independence Day to bring in more customers and gain visibility. From discounted rates, deals, and creative social media campaigns to events organized to honor the culture and traditions of Pakistan, everything can be seen being done in the month of August.

Well-known names like McDonalds go all out in their 14^th August celebrations, with the decoration of the franchises and dressing of the employees following the themes of the various cultures of Pakistan. From Sindhi attire to Pashtun clothing, the employees can be seen celebrating each culture every week of the month.

Clothing and home décor brands use this occasion as a golden opportunity to increase sales by providing eye-catching sales. The home décor and furniture brand, Habitt, started the month of August with its Evergreen sale with customers getting 19.47% off on their purchases to celebrate Independence Day.

Take Your Shot              

It is important as marketers to understand when and how to use opportunities and evets to their advantage, bringing forth their creativity and imagination to breathe life into the brimming passion of the consumers. Independence Day holds a great deal of importance to the Pakistani consumer market and they expect brands to provide them with the best deals in celebration.

So, what are your Independence Day plans?